"There is no place like home". The house of Nicolaus Copernicus – the largest preserved Copernican monument in the collection of the District Museum in Toruń and its marketing ramifications
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Muzeum Okręgowe w Toruniu, Polska
Submission date: 2023-11-21
Final revision date: 2023-12-19
Acceptance date: 2023-12-21
Online publication date: 2024-03-15
Publication date: 2024-03-15
Corresponding author
Marcin Tomasz Zdanowski   

Muzeum Okręgowe w Toruniu, Rynek Staromiejski 1, 87-100, Toruń, Polska
KMW 2023;323(4):665-676
The article is devoted to the presentation of the Nicolaus Copernicus’ House, a branch of the District Museum in Toruń, in the context of its historical, communication and mar- keting values. The above considerations regarding, in particular, 2023, the 550th anniversary of the birthday of Nicolaus Copernicus, which was celebrated grandly throughout the country especially in cities associated with Copernicus, including Toruń. The text presents a wide range of activities related to the Nicolaus Copernicus House and the astronomer himself on many levels, including exhibition, event, educational, marketing and communication. These descriptions were supported by the results of attendance and tourist traffic surveys, which clearly show the potential of this place and the public’s interest in it.
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