The article is devoted to the presentation of the Nicolaus Copernicus’ House, a branch of the District Museum in Toruń, in the context of its historical, communication and mar- keting values. The above considerations regarding, in particular, 2023, the 550th anniversary of the birthday of Nicolaus Copernicus, which was celebrated grandly throughout the country especially in cities associated with Copernicus, including Toruń. The text presents a wide range of activities related to the Nicolaus Copernicus House and the astronomer himself on many levels, including exhibition, event, educational, marketing and communication. These descriptions were supported by the results of attendance and tourist traffic surveys, which clearly show the potential of this place and the public’s interest in it.